I am my own hero

We are living in 'the future' that Andy Worhol predicted in 1968. 

Reality TV has made stars out of ordinary people. And celebrity presence on social media has made 'famous people' more accessible and ordinary. The social distance between people and their heroes is shrinking. The current generation is in love with themselves and platforms like Facebook have only brought this narcissism out in the open.

We discovered this trend during our interaction with teens, when we asked them - who they would predict as the next style-icon on the cover of Vogue, we were surprised to here - why not me? Everyone likes to be famous and so do I ! When you get FB comments, you feel like a celeb in your own way. We love clicking pictures of ourselves.

By the end of 2012, Time magazine considered the selfie one of the "top 10 buzzwords" of that year; although selfies had existed long before, by the year 2012 - the term gained wide popularity and acceptance. 

The Dove international campaign for ‘real beauty’ tapped into this early on. Hero MotoCorp’s corporate campaign in India hum mein hai hero elucidates the idea of a hero in every Indian. 

Brands no longer need to remind consumers 'they're worth it' - today's consumer knows it only to well and it would be interesting to see how brand respond to this chutzpah.