- What are the connections between the ideas of 'change', 'improvement', and 'learning'?
- Why is 'change' so desirable on paper, but so difficult to put into practice? What can motivate people to become change-makers?
- How can a school, or an organization instil a culture of improvement among its people?
- Can children become a part of the change process?
- Is there anything good about initiating change top-down?
- Does a small change necessarily mean an inconsequential outcome?
- Are govt. school teachers a motivated lot?
We had deep conversations with govt. school teachers, education dept. officers, govt. school principals in 7 states.
The findings are fascinating and the ShikshaLokam team feels it is information that would be useful to others in the domain. View the research report on understanding the idea of 'Microimprovements in the school sector
#education #learning #change #school
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The power of body, voice and mind for every girl - an impact research for MukkaMaar conducted by illume research, Bangalore that reveals how MukkaMaar is slowly but surely changing the narrative around gender stereotypes and restoring agency in young girls.
MukkaMaar, an NGO empowering young girls with self-defence techniques, announced the launch of the research, in celebration of the ‘International Day of the Girl Child’
Key findings of the impact research conducted by Illume Research, Bangalore:
- One of the most significant influences of the program has been, not just the physical strength, but on developing the mental strength of the girls. It has helped them recognize practices and beliefs that limit their growth, even though they did not have support from their family.
- Over time, this resulted in changing the mindsets of the parents. Fear over the safety of their girls used to cripple the parents before, which resulted in curbing the girl’s freedom in the illusion that it would keep them safe. Given that in 98% of the cases, the perpetrator is known, MukkaMaar brought awareness to the cycle of crime leading to confinement, leading to vulnerability, leading to crime becoming a self-fulfilling prophecy.
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Quirks
: Marketing research review - Dec 2007, Pg 56
Abstract: The author explores the use of mind maps during
qualitative research, which can help in the classification and analysis of
respondent comments during focus groups. By creating mind maps during or after
the group, moderators and clients can explore and group the psychological
tangents that participants embark on, adding a sense of clarity to an otherwise
murky process.
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The research paper was presented at the
MRSI Qualitative seminar in the year 2010
Abstract:
Research is seldom thought of at as adding value at the "ideation stage.
Conventionally it was believed that research with its structured evaluative
approach would stifle the creative process. Though what this paper
demonstrates is how research can add value to the innovation cycle not by way
of ‘evaluating’ newly formed ideas but to help build a deep understanding of
the user’s life so that products could be developed according to their
‘need’ rather than retro-‐fit an already developed product / idea into
their life.
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The research paper was presented at
the MRSI seminar in the year 2008 and won the award for the cutting-edge
research paper that year.
Abstract: The
challenge that research has been faced with in the recent past is to conceive
research in a manner that will allow us to catch a glimpse of the ‘real’
consumer. To get past conditioned responses. Consumer reality is distant
from us on two accounts 1) there are aspects of his life that the consumer is
UNWILLING to share & 2) there are influences, events that he is UNABLE to
share since these are either repressed or forgotten. The paper
introduces Hypnosis as tool to explore the world of the consumer’s subconscious
motives, drivers and influences. It also elucidates how the application of
hypnosis creates a naturally comfortable environment for the consumers, a
setting that is conducive for them to express their innermost thoughts.
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InBrief
(AQR UK) : January 2007
Abstract:
If our work involves listening to
consumer reality, interpreting it and communicating it to the marketer is
there an emerging part of this reality that we as researchers are not tuned
into?
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InBrief
(AQR UK) : May 2009
Abstract:
A growing trend: the creation of market
research behemoths with the announcement of the TNS-RI merger and how it would
impact qual research industry.
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InBrief
(AQR UK) : June 2013
Abstract:
Usually, data collection and data
analysis — two distinct processes that lead to powerful insights — are seen
along one continuum. The article elucidates two cases, which involved combining
two different approaches, one for data collection and another framework for
interpreting data. A. Pairing subconscious interviews with semiotics and B.
Pairing subconscious interviews with BE (behavioral economics) as an analytical
framework.
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