Founder : Reshma Bachwani
Experience: Reshma has spent the last decade seeking insights on consumer behavior, studying cultures and advising companies on their marketing & communication strategies. Her career spans stints at The Nielsen company, Research International, chlorophyll brand & communication consultancy & TNS India finally culminating into consulting independently. She operates under the name ‘illume’.
Writing assignments : She is the author of two award winning research papers (subconscious research & design research) and has contributed research articles to to Quirks, InBrief (an AQR UK publication), Management Next, Research International’s global initiative Digital Lives. Has been a trend-spotter for an international online magazine for the past one year, reporting consumer trends in Bangalore & India
Teaching assignments : Has mentored students at The National Inst. Of Design (NID) on user research methods for the new product development process. Conducted research training sessions for brand planners at chlorophyll and workshops on ‘creative visualization’ at an MBA institute in Bangalore.
Expertise:
Experience: Reshma has spent the last decade seeking insights on consumer behavior, studying cultures and advising companies on their marketing & communication strategies. Her career spans stints at The Nielsen company, Research International, chlorophyll brand & communication consultancy & TNS India finally culminating into consulting independently. She operates under the name ‘illume’.
Expertise: Trained as a clinical hypnotherapist in Europe she specializes in applying subconscious approaches to unearthing more meaningful consumer insights. Other areas of interest –
translating consumer insights to a brand’s communication strategy, design
research, online research, creative ideation workshops
Writing assignments : She is the author of two award winning research papers (subconscious research & design research) and has contributed research articles to to Quirks, InBrief (an AQR UK publication), Management Next, Research International’s global initiative Digital Lives. Has been a trend-spotter for an international online magazine for the past one year, reporting consumer trends in Bangalore & India
Teaching assignments : Has mentored students at The National Inst. Of Design (NID) on user research methods for the new product development process. Conducted research training sessions for brand planners at chlorophyll and workshops on ‘creative visualization’ at an MBA institute in Bangalore.
Strategic thinking partner: Ravi Paritosh
BRAND
& DESIGN CONSULTANT
Communication
Design,
National Institute of Design, Ahmedabad
Experience
For
the
past 7 years has been working in the area of:
Branding,
Identity system, Communication Design & Strategy, Semiotics, Design and Ethnographic research - insight
capture, concept development, prototyping and
visual documentation of the research.
Expertise:
Contextual
Innovation
– observe and understand the socio-cultural and visual cultural contexts and translate this to
develop concepts.
Interaction
/ Interface Design Experience
Film-making
(Scripting, Direction and Production)
He believes…
That
‘form’ should follow ‘function’ as a basic design principle but good design
should also
engage the
viewer and reflect the culture code.
Visual
communication is medium agnostic.
Brands worked
on
The
Boeing Company, Colgate Palmolive, ITC Foods, ITC Personal Care, Danone,
Castrol, Discovery Communications,
Future Group, Manipal Hospitals.
For illume Ravi is the specialist on Semiotics, Culture codes and Innovation related work.
For illume Ravi is the specialist on Semiotics, Culture codes and Innovation related work.
No comments:
Post a Comment