Reshma is part of a team of global trend-spotters for ModelPeople Inc.
Here is a collection of her work cross-referenced from the GlobalCultureBlog
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LIFESTYLE
From spa vouchers
to Chumbak t-shirts and pataka lampshades, people take A break from tradition - with some unusual festive gifting -
Dec 2011
Tech savvy and earth friendly – talks about the resurgence of cycling
albeit in a new avatar and the app-mania that gripped Bangalore - Dec 2012
CONSUMER GOODS
Brands like
Micromax, TERI and Swach pave the way for a new price-value equation and
demonstrate that frugal innovation needn’t
equate cheaper production – June 2012
Thoughtful gifting in
Bangalore – capitalizing on nostalgia, electronic love and frugalism – Dec 2013
PERSONAL CARE
Fast, fit and fun - Personal care brands talking the language of
quick fixes and multiple benefits – Feb 2014
FOOD AND BEVERAGE
Trying to fit-in -
Brands (Red Label, Britannia,
Tibb’s Frankie, Sanjeevam & Sattvic)
capitalizing on the health frenzy amongst consumers - Sept 2012
Strapped for time; spoilt for
choice – Urban Indians take to the internet to find them anything from unusual
restaurant deals to cool weekend activities. March 2013
VALUES AND ATTITUDES
Be your own hero – emerging consumer values –
self-assertion, spirituality and narcissism. Feb 2014
Two brands (Indigo Airline
and Maruti) that connect with - the current generation of consumers
straddle two worlds frugalism and consumerism – April 2015
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