An hour with a consumer where she is not distracted by her mobile phone or kids, or the neighbour's doorbell. An hour during which she doesn't look bored or disinterested and the tedium of constant questioning doesn't get to her. That is the benefit of a subconscious interview for a consumer. It feels like a restful ; meditative experience for most. In fact an doesn't even feel like an hour...sometimes it feels like ten mins ! Time-distortion is a characteristic of the subconscious state.
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