As we set about working on the next phase of growth of our organisation, we were keen on getting an understanding of how the work that we do, the ideas that we put out and our brand is received by the many stakeholders that we work with. We worked with Reshma whose incredibly detailed work provided a nuanced understanding of how our work impacts our stakeholders and how it is received. Her well-crafted distillation of these thoughts has provided invaluable input into our brand strategy. 

 

Jojo Mehra

Chief Product Officer

eGov Foundation

Arriving at 'employee archetypes' in the Indian workforce

The issue of ‘diversity’ in the organizational context has been understood primarily by relying on the western model that looks at age as a significant filter through which generational differences could be explored.

In India however, we have reason to believe that apart from age there could be other variables (differences in ethnicity, personal values, family values, exposure during formative years etc.) that could influence the way employees think and behave. Differences in these variables could create generational clusters that may not be necessarily age defined.

SHRM India in conjunction with Vasanthi Srinivasan from IIM Bangalore undertook a large-scale research carried out in organizations across India to test some of these hypotheses.  

illume conducted the qualitative research to get a nuanced understanding of the Rockeach Values (that formed the basis of the quantitative research) from employees and to identify whether any or all of these values are instrumental in influencing generational clusters amongst employees within organisations.