illume

In 2013-14 Nandan Nilekani ran a highly competitive campaign for the Lok Sabha seat in Bangalore South. Fighting against a long established MP in the constituency, Nandan ran a passionate, people-focused campaign, which Reshma and Ravi Paritosh were instrumental in helping us create. 

Illume's persona identification for the candidate, and the questionnaires and analysis of the focus groups they conducted across Bangalore South neighborhoods were essential in helping us understand the challenges and priorities of Bangalore South's residents.

Their research analysis was high calibre, and helped us build our campaign messaging and communication. Illume's work was critical to voter understanding, helping create an urban, inclusive campaign that people still hail as an innovative political effort - one that helped an untested candidate win over four lakh votes in the 2014 Lok Sabha election.

In addition Reshma and Ravi were a pleasure to work with - they approach their work with expertise and a level of skill that helped us devolve a substantial amount of our campaign's ongoing qualitative research to illume. I have consistently, and will continue to recommend them as research partners. 

Devi Yesodharan

VP - Consumer Insights