Neuromarketing is the buzz word in marketing circles and big brands have been spending copious amounts trying to find the 'buy button'.
Human-beings are complex creatures. Further more, we like to complicate matters even when they are simple enough. Hence the chances of probing the brain with neuro-scanners and landing up with a simplistic X+Y = Buy equation are slim.
Molly Crockett (a neuroscientist and a decision researcher) explains why a lot of what we read about neuroscience / neuromarketing in mainstream media - could be just unproven, exaggerated claims.
Here is a short but very convincing ted-talk by her in which she asks us to beware of neuro-bunk or near-flap-doodle whatever term you fancy.
Human-beings are complex creatures. Further more, we like to complicate matters even when they are simple enough. Hence the chances of probing the brain with neuro-scanners and landing up with a simplistic X+Y = Buy equation are slim.
Molly Crockett (a neuroscientist and a decision researcher) explains why a lot of what we read about neuroscience / neuromarketing in mainstream media - could be just unproven, exaggerated claims.
Here is a short but very convincing ted-talk by her in which she asks us to beware of neuro-bunk or near-flap-doodle whatever term you fancy.
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