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"Reshma has been chlorophyll’s research partner for seven long years.

Three aspects of her work and personality make her an asset in every situation.

First, she is unlikely to settle for the stereotypical styles of research, by now already proven unproductive. Which is how we ended up with rich, meaningful brand concepts like “Nostalgia Foods” and “I am the Centre of the Style Universe”.  She used the alpha state interviews she is known for quite effectively.

Second, Reshma has great clarity in communication. What she digs out, she presents coherently. This is not the case in most research-related presentations.

Third, as a person, Reshma has a low centre of gravity, which means she is likely to be unflappable even under pressure.

I am sure she is going to win many more awards and do pioneering work in a field not characterised by leaps of creativity.”

Kiran Khalap

MD & Co-founder chlorophyll.